Search Engine Optimisation

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SEO Coventry

Do You Want To Drive More Traffic and Create More Sales For Your Site?

SEO (Search Engine Optimisation)

If the answer to the above question is yes, you need to consider SEO. In a nutshell, SEO (Search Engine Optimisation) is about getting more people to visit your website by improving your website rankings in search engine (such as google and bing) results pages. InSync IT are experts in Search Engine Optimisation (SEO). We work on SEO with businesses in Coventry, throughout West Midlands and the UK.

Using InSync IT to be on the first page of google will give a fantastic return on investment (ROI), increase brand awareness and strategic advantage for your business and allow you to connect to people who are looking for your services.

Here are some benefits of Search Engine Optimisation

  • Qualified Prospects: You are more likely to increase sales as customers are looking to use your product or service.
  • Measurable Results: Everything is measurable! Unlike other marketing campaigns you can see exactly how your campaign is working by seeing how many customers are visiting your website and through detailed SEO analytical reports.
  • Increased Brand Awareness: The higher your site is positioned in search engines the more traffic you will receive to your site. This will give increased visibility of your products and services.
  • High Return on Investment (ROI): The best thing about a SEO campaign is that it can give you a higher ROI than any other marketing campaign.

What Are The Steps To A Successful SEO Campaign?

Our Goals are increasing conversion and revenue

Step 1: Keyword Research, Analysis of Your Business & Competition

  • We gain a strong understanding of your business and customers and use this as a foundation for a solid SEO Campaign.
  • We establish your aims and outcomes for this SEO Campaign.
  • We use this research to complete a detailed keyword research of what your potential customers would be searching for to find your product.
  • We analyse your competitors.

Step 2: Current Site Analysis, Keyword Implementation, Code and Usability Optimisation

  • We complete a full technical analysis of your current website to ensure that it is search engine friendly (Crucial for a good SEO Campaign).
  • We test the user experience on the current website.
  • We make changes to your site to increase sales conversions.
  • We implement the keywords in the code and the content of the site, ensuring a good balance of keyword rich content with high readability.

Step 3: Social Media Marketing

  • We create a facebook marketing strategy and page.
  • We utilise Linkedin to allow you to connect with businesses that would possibly use your services.
  • We implement a blog system into your existing website.
  • We create a google profile for your organisation.

Step 4: Link building, Campaign Analysis and Article Writing

  • SEO link building strategy: Creating links from external sites back to yours to site show the search engines that your site has ‘real value’
  • Optional Keyword focused blog articles on tyour website.
  • We implement a blog system into your existing website.
  • We create a google profile for your organisation.
  • We analyse all of our seo efforts through google analytics.
  • We use our findings to adapt the SEO strategy to make it more effective.

Interested? Great! Get in Touch